INNOVATIVE BEAUTY GROUP: Much More Than Full Service!
2023/03/06
LUXE PACK New York 20th Anniversary Pioneers
We are thrilled to be showcasing a very exclusive group of exhibitors who have been part of the 20-year LUXE PACK New York lineage. We are honored to have them continue to be part of the invaluable industry legacy that solidifies them as long running industry packaging players. We would like to introduce them to you individually and therefore welcome you to hone on the special editorial content developed to showcase their own industry legacy and how they plan to continue to contribute to the industry’s next 20.
Articles written by Jean-Yves Bourgeois, Co-founder, LUXE PACK & Founder of Formes de Luxe Magazine
Three and a half years ago, Xavier Leclerc de Hauteclocque assumed management of the Albéa Group’s Beauty Solutions division. Known as Innovative Beauty Group, it comprises two global brands: Orchard Custom Beauty, which positions itself as an “extension of the customer’s team” to develop packaging & formulas, accessories, and promotional offers, and FASTEN Packaging, which develops standard and bespoke packaging ranges based on a design-to-cost approach intelligently incorporating plastic, glass, and metal. In three and a half years, IBG’s turnover has increased from $50 million to $210 million, half of which achieved in Europe and half in the USA, with a current workforce of over 230 employees in three continents (Asia, Europe and the USA).
Question: What is your positioning?
Xavier Leclerc de Hauteclocque: Our approach always begins with people – by partnering with our customers as extensions of their own teams, to bring their vision to life far beyond expectations, and always within budget. We manage everything from designing the brand, product, packaging, and development to promotion and delivery, combining innovation, creativity, and agility with our technical expertise to enable the customer to move faster and reduce project development costs.
Question: Who are your customers?
Xavier Leclerc de Hauteclocque: Specializing in turnkey, private-label, and packaging, ORCHARD Custom Beauty and FASTEN Packaging work with everyone from discount retailers to the world’s most exclusive brands, all over the world (Prominent cosmetics brands, established personal care products suppliers etc…).
Question: Any examples?
Xavier Leclerc de Hauteclocque: I can mention a series of sustainable and refillable cream jars that took twelve months to develop, which led us to use a single recyclable material (recycled polypropylene) for a 70% reduction in materials compared to a standard jar. Not forgetting the CO2 reduction in transport thanks to the lightweight and stackable design.
Question: Is demand still as high?
Xavier Leclerc de Hauteclocque: Yes! Our current growth is over 30% and we have a pipeline full of projects, particularly in new segments like hair care products and room fragrances. Our four-part approach – which includes precise segmentation of customers’ needs in parallel with analysis of trends and social media, a robust ecosystem of partners to improve quality and corporate social responsibility (CSR) expertise, integration of design-to-cost upstream of the project to save customers money, and joint creative workshops in support of our customers’ creativity where we develop projects reflecting their brand values – continues to exceed the needs of our customers.
