Hammering the Point

Date - 2021/06/10

Annually over 7 million people in the world die because of smoking. Unfortunately, it happened that the death of one person is a tragedy while the death of millions is the simple statistics that never impresses. The human brain is naturally not ready yet to adequately comprehend such a scale not seeing the real picture. Is it worth applying to society’s consciousness by means of cold figures? As part of an anti-smoking campaign, we wanted to draw the link between smoking and death through a compelling design. By drawing the cigarette packaging as a coffin, we have created an obvious visual message ‘smoking kills’.

The conceptual packaging illustrates how close the health problems caused by smoking are to each of us. The key message of the image…

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Source: Reynolds and Reyner