Alejandro Salgado Montejo
Information
- Company
- CESA Business School and Founder of Atrianna
- Job Title
- Senior Associate Professor
- Biography
- Alejandro Salgado Montejo, PhD from the University of Oxford, is a Senior Associate Professor at CESA, where he teaches Research Methods, Business Strategy, and Marketing Strategy. With over 15 years of experience across CPG, banking and finance, entertainment, and media, his research and applied work focus on building data-driven decision systems that combine quantitative modeling with insights into human behavior. He has led more than 400 projects in 25 countries, generating over $50M in attributable impact, bridging academic rigor and real-world business challenges. He is also the Founder of Atrianna, a research and insights firm developing proprietary analytical models to decode how design, materials, and sensory cues influence consumer behavior and market performance. He has advised Fortune 500 companies, financial institutions, and media organizations, supporting high-level strategic and marketing decisions. He has been recognized as a Top 250 Global Insights Expert (2023, 2025).
Featured on
Neuromarketing in Packaging Design: How Color, Shape, and Texture Capture Consumer Attention
Conference
05/06/2026
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16:00 - 16:50