Alex Center is a Brooklyn-based designer and founder of the design and branding company CENTER. Prior to opening his own studio, he worked for over a decade for the global beverage leader, The Coca-Cola Company. He grew up in the town of Oceanside NY, home to the world's second Nathan's Famous Hot Dogs.
Alex spent most of his early design career building the beverage brand vitaminwater. Over the years, he has designed packaging that has been in hands across the globe, created breakthrough marketing campaigns, launched innovative new products and once met rapper 50 Cent who told him “You must think you're pretty special.” He got nervous and instantly started sweating.
In 2013, he started sharing his story with speaking engagements with The Dieline, AIGA, HOW Design Live and as a guest on Debbie Millman's famous Design Matters podcast. In 2014, Alex was named a Person To Watch by GDUSA Magazine. In 2015, he became a columnist for HOW Magazine, writing about the expanding landscape of In-House design. In 2017, left Coke to open his own branding and design studio Center.
Today, Alex and his team are building the icon brands of tomorrow, partnering with brands like Kin Euphorics, Conbody, Liquid Death, New Balance, Simulate/Nuggs, United Sodas of America, Good Light and United Sodas of America
In his personal time he enjoys rooting for New York sports teams that wear orange & blue, eating and Instagramming delicious meals and spending time with his wife Jacquelyn De Jesu and their zero kids and zero pets.
