Bryce RUTTER
- Job title
- Metaphase
- Company
- Head of Consulting Service
- Biography
- Dr. Rutter is a renowned specialist in ergonomic product design and the leading worldwide expert in the
design of hightouch products. His medical work ranges from robotic surgical systems, powered & manual
instrument design, drug delivery systems, disposables, mobile & wearable devices, and personal care
products through to food & beverage packaging. His company, Metaphase, part of Aptar, has and continues
to define new product categories, rejuvenate sleepy brands and develop breathtaking design innovations
that fit like a glove for several of the world’s most prestigious and influential brands and scorching start-ups
including MEDTRONIC, AMGEN, COVIDIEN, SONY, PFIZER, COCA-COLA, COLGATE-PALMOLIVE, BRISTOL-
MYERS SQUIBB, J&J, MOTOROLA, MICROSOFT, DELL, LG, BIOGEN IDEC, BROWN SHOE, GENENTECH,
GATORADE, KRAFT, BAUSCH & LOMB, KELLOGG’S, McDONALD’S, RUBBERMAID, COLGATE PALMOLIVE,
JOHN DEERE, CATERPILLAR, BAYER, ORAL-b, GILLETTE, REVLON, YURBUDS and TRANSENTERIX, to name a
few. As a thought leader in ergonomic design, Dr. Rutter has been profiled and interviewed by major
media including the WALL STREET JOURNAL, CNN, CTV, CITYTV, THE CHICAGO TRIBUNE, THE OTTAWA
CITIZEN, THE TORONTO GLOBE & MAIL, LEXUS MAGAZINE, APPLIANCE DESIGN, OPRAH’S O-MAGAZINE,
METROPOLIS, BUSINESS 2.0, and BUSINESSWEEK. His company Metaphase has received over 120
international design excellence awards, been awarded over 115 patents and has several designs in the
Chicago Athenaeum’s Good Design Museum Collections and two designs selected by Museum of Modern
Art. Dr. Rutter has been a powerful and animated keynote at several global conferences, has published
numerous articles, and is a vocal advocate for a User-Centered Design and brining Dignity to the design of
all products.
Featured on
Pack to the Future Session Part 1
Conference
05/07/2025
|
17:00 - 18:00