Vicki STRULL
- Job title
- VICKI STRULL DESIGN
- Company
- Design Strategist & Brand Strategist
- Biography
- Vicki Strull is a left-brain Ivy League intellectual and a right-brain dynamic creative with over 25 years in the industry.
Known for the energy she brings to graphic design, strategic thinking, and brand positioning, Vicki is a design strategist, consultant, and packaging designer who has become an indispensable marketing and creative partner for some of the top brands in America, including HP Sappi, Bayer, Coppertone, and Pizza Hut. Vicki is not only a regular contributor and columnist in various design, branding, and print focused trade publications, but she is also an adjunct professor at Tulane University.
Through keynotes, webinars, and master classes, Vicki has presented to CMOs, marketers, and agencies at meetings and both national and international conferences for HP, Xeikon, the Design Management Institute, Printing United, Sappi, and AIGA. In the words of Bill Hodges, Vice President of Sales and Marketing at Oliver, “Vicki Strull thinks like a consumer and strategizes like a general.”
Vicki Strull has more than 25 years of experience in the marketing and design industry as a brand strategist, creative director, and packaging designer.
She is known for the sensibility she bestows on strategic thinking and brand positioning, paired with the cutting-edge creativity she brings to branding and design.
She has advised both top-tier B2C and B2B brands, such as HP, Sappi, Bayer, Coppertone, and Pizza Hut, as well as DTC emerging brands, on how to leverage the power of
design and packaging to increase sales, create new revenue streams, and build brand loyalty. Vicki not only writes articles in global trade publications, such as Print, Labels & Labeling, and Printing Impressions, but she is also an adjunct professor at Tulane University. She consults with corporate leaders on building a design culture within their organization and gives keynotes at industry conferences—both in the US and internationally.
One of her clients, a VP of Sales & Marketing, describes her this way, “What makes Vicki unique is that she thinks like a consumer and strategizes
like a general”
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Is Untouched Unsold?
Conference
05/07/2025
|
09:30 - 10:15