From Scent to Substance: When fragrance inspiration becomes material reality by Material ConneXion
The “From Scent to Substance” curated collection transforms invisible olfactory ideas into tangible expressions through materials, textures, and objects. By bridging fragrance with material science, the installation reveals how innovative materials, sustainable processes, and forward-thinking design are reshaping the way scent is created, experienced, and integrated into everyday life.
WHERE: E40
From Brief to Bottle by The World Perfumery Congress
An immersive showcase experience that pulls back the curtain on the art of fine fragrance creation. Through a carefully curated blend of visual storytelling and tactile discovery, visitors are guided through the complete journey of a fragrance, from the spark of a creative brief and the sourcing of raw materials, through the perfumer's formulation and evaluation process, to the final selection and filling of the bottle.
Select members of the American Society of Perfumers (hosts of the World Perfumery Congress) will lead attendees through each olfactive stage, offering rare, expert insight into how fragrance is smelled, refined, and brought to life. Conceived as a working fragrance studio translated for the expo floor, the experience is structured, elegant, and deeply sensory. Every element, from the layout to the furnishings is designed to invite visitors to pause, smell, and engage, while maintaining an effortless, intuitive flow throughout.
WHERE: C01
About the American Society of Perfumers
The American Society of Perfumers, Inc. (ASP) is a non-profit organization founded in 1947, with a current membership of approximately three hundred professional perfumers, all based in the United States. The organization’s primary goal is to uphold the high standards of professional perfumery in the U.S. while representing its members on an international level. By supporting its members through apprenticeships and networking events, the ASP contributes to the continuation of the traditions of classical perfumery.
The ASP hosts annual meetings and sponsors events to promote public engagement with the fragrance industry in the United States. It also plays an active role in the World Perfumery Congress, a bi-annual international networking and educational event, helping to connect its members and ideas with the global fragrance community.
And an Exclusive Fireside Chat
Crafting with Conscience: How Henry Rose is Redefining Luxury Fragrance Through Circular Design
Join Monica Becker of the Cradle to Cradle Products Innovation Institute in conversation with Vinita Jayant of Henry Rose for an intimate look at how one of beauty's most forward-thinking fragrance brands is reimagining what luxury can mean. From its founding commitment to full ingredient transparency to its pioneering status as the first fine fragrance brand to achieve Cradle to Cradle Certified® Silver.
In this conversation, Vinita will share how a certification framework serves not as a finish line, but as a living roadmap that keeps the Henry Rose team honest, drives cross-functional collaboration, and fuels ongoing innovation. For brands and packaging professionals navigating their own sustainability journeys, this session offers a grounded, candid perspective on what it takes to build a beauty company where craft and conscience move as one outcomes.
WHEN: Wednesday, May 6th at 3 pm
WHERE: Conference Area