Pack to the Future

Making Its Encore Appearance

LUXE PACK NEW YORK has firmly established itself as the premier platform for unveiling cutting-edge packaging design solutions. This curated packaging 2 part series will offer a comprehensive showcase of groundbreaking innovations making their industry debut. The selection of the featured packaging experts will take center stage to present transformative ideas and next-level packaging elements designed to help brands truly stand out.

| Where: Conference Room |

Presentation 1- Packaging: Innovations that Move You from Plastic to Paper

Sustainable packaging is no longer optional; it’s essential for brands looking to stay relevant in the luxury beauty and personal care market. But how can you make sustainability (specifically, paper) a seamless part of your packaging strategy without compromising elegance and performance? In this session, Veritiv will debut the latest innovations in paper packaging. See the world’s fi rst paper (plasticfree) deodorant tube with spiral mechanism, innovative paper-fi rst and plastic-free wine and spirits packaging, and paper (not plastic) luxury packaging that protects your product and makes a brand statement.

Led by Chris BRADLEY

Chief Marketing, Design, and Sustainability Officer,

VERITIV

Presentation 2 - The Science of Design - 5 Critical Success Factors

Brands worldwide invest heavily in market research to define the right features and styling options. Only a few businesses recognize the strategic power of ergonomic design and its direct impact on financial success. These companies have created new product categories, redefi ned industry standards, built cultlike brand loyalty, exceeded financial projections, and changed markets forever.

The success of these exclusive brands is linked to their ability to use science to guide and shape creativity and design. Join Dr. Rutter, a leading expert in ergonomic design and high-touch consumer products, as he shares how science is being used as a catalyst for design innovation.

Dr. Rutter will provide 5 Critical Success Factors (1. Fit, 2. Aging, 3. Hands, 4. Usability 5. Bandwidth). on how to effectively integrate science into the design process to assess consumers’ emotions and product performance.

Led by Dr. Bryce G Rutter

Head of Consulting Services,

Metaphase | part of Aptar

Presentation 3 - Redefining Innovation Speed— From Idea to Award-Winning Breakthroughs in 6 Weeks.e column

Cloud Beauty Innovation Hub introduces Cool.AF was developed by our partner Neural Hinge, a leading design house. Cool.AF is a revolutionary AI engine, Cool.AF—a transformative solution for rapid innovation in the beauty and skincare sector. Cool.AF streamlines processes like patent landscape analysis, whitespace exploration, and Freedom-to-Operate (FTO) research by integrating advanced LLMs (e.g., GPT-4, Gemini) with global databases such as EUIPO and USPTO. Cool.AF stands out by accelerating the journey from ideation to market-ready solutions. It delivers unmatched insights from patent research, supports IP creation, and validates concepts for commercial success.

Led by Rahul BOSE

Innovation Director, Cloud Beauty;

Co-Founder & Chief Innovation Officer, Neural Hinge

Presentation 1- Shape Beauty Your Way: Reimagining Airless Design with Verve Airless FreeForm+

FusionPKG’s Verve Airless FreeForm+ represents a new chapter in sustainable packaging, where true airless protection meets complete creative freedom. In this session, FusionPKG will unveil the patented technology behind Verve FreeForm+, the fi rst airless system that removes cylindrical design constraints without compromising recyclability or product performance. Through our patent-pending fi ve-step manufacturing process, FreeForm PET Technology, we’ve developed a mono-material PET package that delivers glasslike aesthetics, zero-waste dispensing, and full PCR compatibility. The result? A recycle-ready, customshaped airless system that empowers beauty brands to innovate boldly—and sustainably. Attendees will get a behind-the scenes look at the technical breakthroughs, design potential, and market impact of this next-generation packaging solution, built for a circular future and ready for what’s next.

Led by Alexander KWAPIS

VP of Product Design & Development

FUSION

Presentation 2 - Replay Connector and Melodie Pirouette SNI 13: Fragrance On-the- Go

Silgan Dispensing introduces the Replay™ Connector, expanding its sustainable Replay™ refill system to cater to on-the-go fragrance use. Designed for small, portable packs, the Replay Connector fits standard fragrance bottles—just replace the pump for easy refi lling of travel-size vials. Also launching is the Melodie Pirouette™ SNI 13, a compact version of Silgan’s premium screw pump technology, delivering a high-end spray experience in travel-friendly formats. Research with 1,500 consumers revealed that 70% already carry or want portable fragrance packs, and 90% say an easy refill option would boost usage and brand loyalty. On average, users refi ll every six weeks, now with the same luxury feel at home or on the move.

Led by Sandy GREGORY

Global Marketing Director, Fragrance, SILGAN DISPENSING SYSTEMS