Wednesday, December 4, 2024
Sturia plays on recycled materials for 2024 Christmas caviar coffret
Caviar purveyor Sturia has introduced its 2024 holiday coffret. Composed of recycled materials, the packaging is magnet-free and contains an adjustable insert.
“Transmission” is the theme of French caviar brand Sturia’s 2024 holiday coffret, which boasts a book-style design. A poem around the brand’s vision of transmission is inscribed on the inside, and a QR code on the pack links to a video on the subject. “Until now we have never expressed text on our coffrets; for the theme of transmission, it seemed primordial to do so,” Sturia Head of Marketing Nathan Navarri tells Formes de Luxe.