Education Program

How many times have you found yourself irresistibly drawn to a purchase solely because of its packaging? From wine to chocolate to olive oil, packaging is a powerful influencer in consumer behavior, making the job of a packaging professional threefold: to protect, captivate, and delight. Balancing the form and function of your brand’s packaging can be the difference between operating in the red or black- between success on the shelf or failure to deliver.

In this presentation, you’ll learn:

• The balance and connections between premium packaging and sales, customer satisfaction and brand loyalty.

• The art and science of leveraging color, shape, and texture to create lasting impressions on shoppers both in-store and online.

WHERE PACKAGING LEGENDS ARE BORN: DIELINE AWARDS, THE PREMIERE COMPETITION TO GAIN GLOBAL RECOGNITION FOR OUTSTANDING PACKAGING DESIGN, WILL ANNOUNCE ALL WINNERS ON THE LUXE PACK NEW YORK SHOW FLOOR. JOIN US IN HONORING THE BEST PACKAGING DESIGN IN OVER 100 CATEGORIES. 

Hosted by Utendahl Creative’s Madison Utendahl, CEO & Founder and Tori Baiseden, Partner & Creative Director.

For the 2024 competition, DIELINE Awards has partnered with LUXE PACK, the premiere trade show for creative packaging.  DIELINE Awards 2024 winners will be announced on May 8th at 11 am (Main Conference Area). Then we invite everyone to dive into all of the award-winning packaging projects at the immersive Dieline Awards Winner Display.

For the past 15 years, DIELINE Awards have formally recognized the absolute best in packaging design worldwide, bringing awareness to the immense value of well-designed brand packaging. Brand owners, consumers, marketers, agencies, designers, in-house creatives, students, and enthusiasts around the world turn to DIELINE Awards as the industry-wide benchmark of impeccably-designed packaging for consumer products.

Join us live to meet the winners of this year’s packaging design awards and discover the legends who are taking the industry to new heights.

Join Dewi Pinatih, head of Product Design Trends at global trends and insights experts Stylus, as she reveals the key shifts in consumer behaviour, material innovation and industry developments shaping the future of packaging design. A guide to the opportunities and actionable ideas in the industry, Dewi will explore sophisticated sustainable formats, systems for reuse and refill, as well as interaction design and visual inspiration.

Join us for a fireside chat with Nancy Mahon, Chief Sustainability Officer at The Estée Lauder Companies, where we delve into the pivotal role of the beauty industry in spearheading sustainable packaging practices. This discussion will explore how the industry can collaboratively tackle packaging sustainability challenges.
From balancing aesthetics with alternative materials to revolutionizing the consumer experience through refillable options and take-back programs, discover how prestige brands are redefining beauty’s packaging future.

Moderated by Diana Verde Nieto, CEO | Co-Founder & NED Positive Luxury | CEO Advisor @ Sustainnovate | Author, Reimagining Luxury, Driving Sustainability & Innovation for Business Growth

Historically, ethnic brands were sold in a very small section of mass and big box stores. The brands were inexpensive, and the branding/packaging reflected the price point and level of sophistication. Today, with the rising non-Caucasian population in the USA, ethnic brands are showing up very differently in mass channels, but also in beauty specialty stores such as Sephora, Ulta and Blue Mercury. In 2023, Black consumer spending on beauty products amounted to $9.4 billion, with dollar, unit, and household growth outpacing growth for the US at large. This growing cohort currently accounts for an estimated 14.4% of the US population. And U.S. Hispanics are projected to have a buying power of $2.4 trillion by 2024, which is larger than Canada’s economy. This cohort currently accounts for 19% of the U.S. population and has seen the size of the population quadruple in the past 40 years, with continued growth of 50 million over the next 40 years. Understanding the growth and needs projections of these consumers is critical to building appealing brands in all tiers of beauty retail.

Advances in AI have born powerful creative tools that are beginning to change the way we design and build brands. Game-changing developments with mind-blowing capabilities are announced (what feels like) every day. Adapt or die, we’re told.
It’s no doubt that we’re at serious inflection point. What we’re seeing is scarily impressive, but AI is no magic bullet. The realities of what AI can deliver and the practicalities of adopting it fall miles short of the hype, particularly in the world of packaging.
Meanwhile, an emergent cultural backlash against AI in is gathering momentum. Alarmingly deceptive content is on the rise, signposting towards a global breakdown in trust. What if soon, we can no longer believe our eyes?

In this panel discussion, host Kurt Kretten, Chief Creative Officer at Marks, looks to unpack what this collision between tech, brands and culture really means for brands. Drawing on the perspectives and experiences of Kevin Rorick, Global Head of Design at Mondelez International, Lauren Koprowski, Creative Director, Brand Design Strategy at Danone, and Fe Amarante Founder and Principle at Experimenta, he’ll explore the benefits and drawbacks of adopting AI in creative workflows – and the implications for global FMCG brands.

LUXE PACK NEW YORK has established itself as the premier platform for introducing cutting-edge packaging design solutions to the market. Discover a comprehensive showcase of groundbreaking innovations making their industry debut.

PART 1

Presentation 1

THE PAPER BOTTLE YOUR SUPPLEMENTS DESERVE

Years in the making…we’re finally ready to present this paper supplement bottle to the world. A casual walk through GNC will make you believe there will never be an alternative to the infamous plastic pill bottle. At Paper Tube Co. we’re hoping to change this by introducing our in-house developed paper bottle innovation. Sporting a certified child-resistant cap and a paperboard body, this primary supplement vessel is virtually plastic-free, short of a thin inner lining layer needed to meet MVTR requirements. We are officially launching it at Luxe Pack New York and look forward to seeing it on retail shelves later this year.

Speaker: David Molo / CPO, PaperTube Co.

Presentation 2

PRECISION POWDER DOSER FROM APC PACKAGING

Introducing APC Packaging’s latest innovation in packaging: a precision powder dose dispenser designed for effortless single-handed use. With a simple dosing gesture, you can achieve unparalleled convenience and experience consistently accurate and reliable powder dosing with every application. Our cutting-edge technology is fully customizable to your desired dosage and seamlessly assembles to SPI (Society of Plastic Industry) neck finishes.

Speaker: Alex Flores, Senior Design Engineer, APC Packaging

Presentation 3

NUON MEDICAL TECHNOLOGIES: THE LOGIC OF BEAUTY – REVOLUTIONIZING COSMETIC INNOVATION

Discover Nuon’s diverse range of skincare and makeup applicators, meticulously engineered to optimize both the efficacy and convenience of your beauty regimen. From targeted light therapy to soothing massage and seamless application of products, our innovative suite of tools guarantees a comprehensive and holistic experience for all your skincare and cosmetic needs.

Speaker: Alain Dijkstra, CEO and Founder, Nuon LLC

Presentation 4

SAMHWA’S LATEST INNOVATION: 10G & 22G MONO MATERIAL REFILL AIRTIGHT STICK

Introducing our latest beauty breakthrough: The Simple & Easy Refill Stick_10g & 20g.

Redefining elegance and efficiency, this innovative product features a seamless sliding mechanism for effortless refill replacements. The sleek Slide In & Out to replace gesture enhances your beauty routine seamlessly, ensuring a smooth user experience. Crafted with care using mono material with PP- all in an easy to recycle package, this eco-friendly innovation redefines sustainability in beauty.

Speaker: Vincent McCarthy/ Sales Director, Samhwa USA Inc.

Designing for future sustainability in the luxury packaging industry involves prioritizing materials like recycled and biodegradable options, minimizing waste through minimalistic designs, and exploring reusable packaging solutions. Collaboration across the supply chain is crucial, along with consumer education on environmentally friendly choices. Embracing innovation, adhering to regulations, and committing to continuous improvement are essential pillars for a sustainable and socially responsible cosmetic packaging industry.

Moderated by Diana Verde Nieto, CEO | Co-Founder & NED Positive Luxury | CEO Advisor @ Sustainnovate | Author, Reimagining Luxury, Driving Sustainability & Innovation for Business Growth

As luxury brands strive for sustainability, they face a sobering truth: their packaging decisions wield significant environmental consequences. As demand for paper packaging intensifies, the relentless depletion of Earth’s Ancient and Endangered forests is exacerbating the climate and biodiversity crises we face.

Award-winning not-for-profit Canopy will outline the solution: Next Generation paper packaging alternatives that help keep forests standing while slashing carbon emissions. These tree-free solutions not only meet the highest aesthetic and quality benchmarks, they mark the evolution of luxury paper packaging, embracing creativity, innovation, and circularity at its core.

After the presentation, Canopy will join Pack4Good partners Sephora and Hanky Panky, alongside pioneering Next Gen innovator Genera, for an engaging dialogue. Together, they’ll discuss collective efforts to eliminate Ancient and Endangered forests from paper packaging supply chains while scaling up low-carbon Next Gen solutions, reshaping the future of luxury packaging to one that doesn’t cost the earth.

Join us for an exclusive glimpse into the cutting-edge trends and best practices shaping the industry’s packaging design landscape. Delve into the packaging strategies employed by brands to incorporate Trust, Intrigue, and Education (TIE Incentives) required for new prospects to purchase for the first time. Sheri Koetting, leading strategist at MSLK, will guide the panel in exploring how to harness these strategies to elevate your brand’s appeal to new prospects and forge lasting emotional connections with consumers.

Key Takeaways:

• Emerging trends and best practices in packaging design
• Insights from industry experts on the integration of TIE Incentives
• Practical techniques for incorporating TIE Incentives through production techniques, finishes, colors, and more
• Strategies for enhancing brand appeal and forging emotional connections with consumers

Moderated by Sheri Koetting, Founder, MSLK

Luxury retail was once synonymous with a high-touch experience, but with more and more people shopping online, the expectations of luxury retailers have changed. Who are the current premium e-commerce consumers, and what do they care about? Join Emily Safian-Demers, Director of Insights at e-commerce accelerator Front Row, to uncover the premium e-commerce shopper and take a deep dive into the future state of the luxury e-commerce market.

LUXE PACK NEW YORK has established itself as the premier platform for introducing cutting-edge packaging design solutions to the market. Discover a comprehensive showcase of groundbreaking innovations making their industry debut by an exclusive selection of this year’s featured packaging experts.

Presentation 1

TRANSFORMATIVE, SUSTAINABLE INNOVATION SOLUTIONS FOR BEAUTY WITH AEROSOL PACKAGING

Aptar is introducing Maya at LuxePack New York, a premium, customizable, and sustainable aerosol actuator for products like make-up setting sprays and dry shampoo powders.  Aptar will also showcase our Press’Air technology, which works with Maya to bring a total sustainable packaging solution with exceptional spray performance with natural propellants such as air and/or nitrogen.

Greg Erickson, Director of Design & Innovation, Matt Meisner, Sr. Director of the Regional Technical Center, Aptar Beauty

Presentation 2

INTRODUCING YOU TO CUTTING-EDGE, AWARD-WINNING INNOVATIONS IN PACKAGING DESIGN AND SUSTAINABILITY FROM AROUND THE WORLD.

Enhanced Carton Solutions Design Services that offer expert solutions to marry the best materials with superior packaging structural design ensuring weight reduction without compromising appearance or package performance.

Through our workshops and seminars, Billerud can help brands dive deep into the world of material possibilities, production techniques, lightweighting, carbon reduction, and sustainable packaging solutions.

Magnus Ryberg, Senior Packaging Engineer Frovi Mill, Sweden, BILLERUD

Presentation 3

FEELING OF RESILIENCY EXPECTED TO TREND IN 2025 COLORFORWARD™

Focus on Mid-tone Colors Expressing a Feeling of Resiliency Expected to Trend in 2025

ColorForward™ 2025 is the annual color forecasting guide for the plastics industry created by Avient’s ColorWorks™ team. It presents four global trend stories that capture the emotions expected to influence consumers’ responses to color over the next few years. The result is a unique package of inspirational materials, including 20 aesthetics, to help plastic product designers and marketing professionals make more informed color choices for new products and packaging.

Merek Alam, Sr. Marketing Specialist, Avient