Education Program

With tightening regulations in the United States, Europe and China claiming to be “putting an end to wasteful packaging, boosting reuse and recycling,” regulators are clearly moving towards and pushing for reusable products. How ecodesign and collaboration can pave the way of sustainable packaging in the future? During this panel session, we’ll look at the current state of packaging, upcoming industry innovations and give insight into what’s at stake when it comes to empowering the packaging designers with the right tools to make the most sustainable choices and how collaboration is accelerating the transition.

Are you ready to take your packaging design to the next level? Join a one-of-a-kind presentation and live brainstorming session on how the use of AI-powered design can supercharge your brand’s luxury retail packaging. Our expert panel of packaging professionals will show you how AI can generate game-changing concepts and demonstrate how to integrate it into your creative workflow. Don’t miss this opportunity to be at the forefront of the future of packaging design. Secure your spot now and discover the power of AI for yourself!

As brands actively transition away from single use plastic, many are unaware that the paper alternatives they’ve chosen are high-risk and can cause significant impact on the world’s forests, climate, and biodiversity. This results in trading one environmental problem with another. But what is the solution? Canopy has partnered with some of the world’s leading global beauty brands to help make these solutions a reality.

In this presentation, award-winning not-for-profit Canopy will provide an overview of paper-based packaging sourcing risks, as well as innovative Next Generation packaging solutions that brands can begin implementing today.

Following the keynote presentation, Canopy will be joined by Jenn Harper, Cheekbone Beauty’s founder and CEO, to talk about this innovative partnership, collective efforts to eliminate Ancient and Endangered Forests from the paper packaging supply chain, and scaling up low-carbon paper packaging solutions

Canopy is an award-winning not-for-profit organization that works collaboratively with hundreds of the world’s leading brands to transform unsustainable supply chains and catalyse innovative solutions that keep forests standing.

Cheekbone Beauty is an Indigenous-owned beauty brand paving the way in truly sustainable product development and manufacturing in the cosmetics space. https://www.cheekbonebeauty.com

Extended Producer Responsibility (EPR) legislation and other recycling-related policies have become more of a priority for lawmakers through the introduction of state and federal bills. EPR legislations would shift financial responsibility for the end of life of products/packaging from consumers and governments to producers and brands. TerraCycle CEO, Tom Szaky will address this and other issues that are shaping the future of the packaging, manufacturing and waste management industries and how TerraCycle is well positioned to support waste reduction, recycling and reuse in the years to come.

Moderated by Diana VERDE NIETO, Co-founder and CEO, POSITIVE LUXURY

With constantly changing consumer perceptions regarding sustainability, packaging must evolve to be perceived as added value. Learn how perceptions are influencing sustainable packaging development and how the packaging industry needs to position itself in order to be the chosen supplier from brands.

Meet The 2023 in green judging panel:

• John MORGAN – Director of Packaging Engineering – OLAPLEX
• Marcial VARGAS – Global Science & Innovation Lead – QUANTIS
• Alexandra URIBE – Sustainability Consultant & Carbon Emissions Specialist – CO2RAL
• Jamie MATUSOW – Editor-in-Chief, BEAUTY PACKAGING

We are thrilled to be showcasing a very exclusive group of exhibitors who have been part of the 20-year LUXE PACK New York lineage. Join us for a special session that will showcase how a selection of these Pioneers continue to leave their industry mark as they co-present along with an industry partner and share how they continue to successfully collaborate for maximum packaging industry impact.

Presentation 1 – 10:00 am 

The Perfect Packaging Collaboration between Bormioli Luigi and iTrends: Bringing Tyler the Creator’s Debut Fragrance FRENCH WALTZ into the Beauty world.

This session will highlight the behind scenes collaboration between Bormioli, iTRENDS and GLF* le FLEUR – FRENCH WALTZ perfume.  See how they were able to achieve Tyler Okonma’s (Tyler, the Creator) packaging concept of clean simple lines with unexpected whimsical details and bring it to life. Hear about the importance of having the right team behind this special project and showcase FRENCH WALTZ and its standout luxury piece of fragrance packaging.

Speakers:

Stephanie White, Sales Manager for Bormioli Luigi-  Prestige Perfumery US division

Ana Soriano – CEO of iTRENDSsolutions, Inc. and Founder of FOUR TRUFFLES, LLC

Presentation 2 – 10:25 am

Maximizing Collaboration: How to Leverage Supplier/Brand Relationships to Drive Luxury Packaging Sustainability & Build Robust Supply Chains

The Estée Lauder Companies will be joined by packaging supplier Holmen Iggesund to share how they’ve worked together to make significant progress against ELC’s goal to have 100% of its forest-based fiber cartons FSC certified by 2025 and how Holmen Iggesund is supporting ELC’s efforts to reduce Scope 3 GHG emissions. Together, they’ll discuss the importance of suppliers aligning to an organization’s sustainability goals to drive progress and the value of proactive communication to help ensure supply chain resiliency.

Moderated by Alissa Demorest, Editorial Director, Luxe Packaging Insight, Formes de Luxe

Speakers:

Nirav Mehta, Vice President, Direct Procurement, The Estée Lauder Companies

Neal Haussel, Director Brand Owners & Sustainability, Holmen Iggesund

Color trends evolve in line with changes in consumer mindsets and it is crucial we rediscover the joy and power that lie in our hands to shape the future of color. This future vision is expressed in a new understanding of warm greys, tenuous pinks, inviting reds, a plethora of nature’s blues and greens, bold oranges, electric pastels, and other-worldly hues anchored to the alchemy of gold. Join Laurie Pressman, VP Pantone Color Institute as she highlights how this new visionary future; one filled with warmth and revitalization, comfort and wellbeing, free-spirited artistry, and ad-hoc experimentation, will impact the role of color in luxury packaging for 2024 and beyond.

Join the founder of the social impact fragrance house Sana Jardin – Amy Christiansen – to discover how brands can utilize responsible innovation to drive social change. Amy will discuss how conscious supply chains can support the economic development of indigenous communities, to set a new benchmark in luxury beauty.

Understanding the upcoming shift in buying power + our consumers ‘why’ is the future of packaging. Join Joy Hoover in a discussion focused on human-centered design as we understand what motivates Millennials and GenZ’s brand loyalty. Together we will look at what’s working and what’s not, as we build a future of success + impact for our brands, consumers, and communities!

Uncover three critical areas of content and storytelling consumers require to feel confident purchasing from a luxury brand for the first time. We will review some of the best practices today for ensuring these motivators are addressed. We will also dialog with three brands on what stories and activities have performed best for them in recent months. Come looking to get inspired and discover valuable tools for amplifying your Brand Value Proposition to increase conversion with first-time buyers.

Key Takeaways:

• What gives consumers the confidence to purchase from a luxury brand for the first time?

• What are real-world brands doing today to address these needs?

• What’s been working and not working for these brands in the past 6 months?

Moderated by Sheri Koetting, Founder, MSLK Design

Explore the secrets of unboxing videos and the experiences that make them so popular in this groundbreaking conference session, where we will use the latest visual search and social analytics techniques to decipher what makes a great unboxing so compelling, and reveal how insights like these transform into action at some of the world’s biggest beauty, fashion, and beverage brands. With visual search, we’ll examine the packaging, the presentation, and the products themselves to uncover the strategies that drive engagement and loyalty. By analyzing social media conversations and engagement, we’ll be able to identify the factors that make unboxing videos so addictive and discover how they impact consumer behavior. And through sharing case studies, we’ll demonstrate how these factors come together to create meaningful connections with consumers, and what that means for the future of packaging.

New for 2023

A select group of packaging experts will take center stage to showcase cutting-edge innovation that will help brands stand out with next level packaging elements. As we honor the last 20 years…don’t miss a session built to feature what the next 20 years can look like.

Presentation 1

SCODIX

Reach the Next Level in Packaging Embellishment

Scodix’s new Smart High-Definition technology is the newest technology release working in conjunction with their existing Ultra Series 6000 digital embellishment presses. This Ai driven software can interpret artwork and produce results with finer lines, smaller text, and over-all, more enhanced results competitive as a hot stamping replacement. It is perfect for packaging, producing foiled text down to five-point, reverse-outs down to six point, and can even mimic micro-embossing all while allowing for variable data.

Speaker: Mark Nixon, Vice President of Sales and Marketing Global, SCODIX

Presentation 2

SEACLIFF BEAUTY

Seacliff Beauty Partners with #Tide Ocean Material bringing Ocean-Bound Packaging

Seacliff Beauty is using #tide’s premium material to create high-quality packaging made from 100% ocean-bound plastic. The final PET, PP, HDPE, and LDPE outputs are fully customizable and can be applied skincare, cosmetics, and hair care packaging. #tide ocean material ® is an award-winning resource made from 100% ocean-bound plastic and compounded with renewable energy. Ocean-bound plastic is collected, sorted, shredded into flakes, and washed. Its then processed regionally to reduce CO2-Emissions and transportation, allowing the material to live a second life as packaging.

Speaker: Brian Saputo; CTO & President, SEACLIFF BEAUTY

Presentation 3

BILLERUD

Paperboard Packaging Technology Advancements

Recent advances in paper and packaging board making technology have enabled manufacturers to vastly reduce their carbon footprint. How is this being done and what advancements are we starting to see? Hear how new technology in biofuel burning and steam regeneration can negate the use of fossil fuels, almost entirely, and possibly soon – eliminate them entirely.

Speaker: Inger Heinke, Sales Director Cartonboard, BILLERUD NORTH AMERICA

Presentation 4

CRANE AUTHENTICATION

Customers Deserve Authenticity

In this presentation, we will talk about the technology that makes authentication possible via enhanced packaging solutions. Providing public features that attract attention through strong 3D and movement effects, integrated with QR codes, companies can provide a secure, attractive and engaging entry point to their brand’s values and the product’s authenticity. The combination of overt and secure features with easy-to-use authentication tools like QR codes can be responsive to this authentication need and deliver the authenticity customers deserve.

Speaker: Richard Einhorn, Business Development Director, CRANE AUTHENTICATION