L’Occitane Chooses Tubex Post-Consumer Recycled Aluminium Tubes
L’Occitane en Provence will have all iconic aluminium tubes substituted for the Blue Tube Evo solution by Tubex Aluminium Tubes by the end of the year. Unique on the global market, this innovation is based on a material containing 95% of post-consumer aluminium waste.
Tubex Aluminium Tubes is a subsidiary of Austrian-German industrial group CAG, which owns Stölzle Glass Group, among others. They have been specialized for 70 years in the development and manufacturing of aluminium tubes for the cosmetics, food, and pharmaceutical industries. “We adopted an eco-responsible approach in 2018. The aluminium tube industry has not changed much over the past few years: we wanted to offer a breakthrough innovation,” says Thierry Bitout, CEO of Tubex.
After launching the Blue Tube in 2018, a tube fully made of recycled aluminium derived from industrial waste, the company developed Blue Tube Evo, which contains 95% of post-consumer waste (PCR for Post-Consumer Recycled) and…