A South Korean beauty brand admitted that its product marked ‘I’m paper bottle’ is actually a plastic bottle wrapped in paper

Date - 2021/04/15

A South Korean beauty brand admitted that its product marked ‘I’m paper bottle’ is actually a plastic bottle wrapped in paper Innisfree has been accused of “greenwashing” after consumers pointed out that the “paper” bottle still uses plastic. A South Korean beauty brand said that a bottle labeled “I’m paper bottle” is still made with plastic. Consumers noticed that the bottle is still plastic, but with a paper shell.

“We overlooked the possibility that the naming could mislead people,” a statement said.
See more stories on Insider’s business page. A South Korean beauty brand issued a clarification after consumers noticed its bottle marked “Hello I’m paper bottle” was actually plastic.

Innisfree, which makes naturally-inspired beauty products, was accused of “greenwashing” after consumers raised concerns about the packaging of its Green Tea Seed Serum, The Korea Herald reported. A Facebook post in the group “No Plastic Shopping” showed a cutaway image of a plastic bottle inside the paper…

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Source: Business Insider France by Mia Jankowicz on 04/09/2021