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Fe AMARANTE

Biography: Fe Amarante is the Founder & Principal at Experimenta, a Co-Lab Creative Consultancy created to challenge how we do Branding, Creative, and Design through Sustainable Creativity, all humans to humans.
Fe is a renowned and award-winning global design leader, having led, for over a decade, creative design for iconic global brands at Coca-Cola North America, Danone North America, and The Hershey Company.
Just look at Reese’s peanut butter cups, Oikos yogurt, and Silk plant-based products, and you’ll see how she built a track record of success to prove the principles of radical humanity and empathy, as she brings unapologetically vulnerable leadership and radical empathy to her work and the teams she built and led. Fe is based in Boulder, Colorado, where she enjoys 300+ days of sunshine every year with her husband, Pete, and dog, Aspen.

05/08/2024 | 15:00 - 15:50