Millie Carrasquillo is one of the leading Hispanic market experts in the marketplace today with over 30 years’ experience working in Spanish language media at the two major Spanish-language broadcast networks. She is a respected expert in research design that properly measures Hispanic and multicultural audiences. Considered an innovator, Millie is known for embracing new techniques to better understand consumer dynamics. Her passion is advocating for the Hispanic consumer, giving them a voice inside corporate hallways.
While holding senior-level positions at Telemundo, Univision she was instrumental in partnering with the major research firms: Nielsen, MRI and Simmons to develop methodologies that accurately measure U.S. Hispanics. Carasquillo was a major force in developing the NHTI (Nielsen Hispanic Television Index), a ratings service dedicated to measuring US Hispanic TV preferences, which enabled the Spanish-language networks to receive bigger allocations of advertising dollars. While she served as SVP at Telemundo, she was instrumental in launching research content innovations that helped the network leap from an eight share to a 30 share among A18-49.
Throughout her career Millie was a member of the MRC (Media Rating Council), the most prestigious committee in the world dedicated to approving and maintaining measurement standards for syndicated services used by advertisers and agencies.
Millie launched Millie C Consultancy in 2016 offering business advisory services, spanning Hispanic marketplace insights, research design and marketing strategy consultation, and content assessment after leaving corporate environment.
Her impressive media client roster includes leading entertainment and sports companies in the U.S. and Mexico.
Carrasquillo is part of LatinUs Beauty in 2017 serving as one of the founders focused on consumer insights, media buying and strategy.
Carrasquillo is on the board of Screen Engine/ASI, a research and data analytics firm focused on maximizing market potential while assessing risk for clients in the entertainment and media industries.
Carrasquillo collaborated on the published work “Extraordinary Latinas Volume II” released in March 2023 which focused on stories about breaking the narrative and redefining one’s power.
