As CEO of Grande Cosmetics, Alicia Grande knows a thing or two about performance cosmetics. In fact, many consider her as the expert who started the category.
Alicia is a lifelong beauty enthusiast, having worked in the industry since she was a teen because she “loved the way beauty can truly transform someone.” Passionate about beauty and wellness, she started a radio show called “The Health Buzz” in 2005 where she interviewed experts on anti-aging, skincare, vitamins and cosmetics. It’s here she interviewed a doctor and scientist who created a formula to promote longer, thicker lashes. As a woman who suffered from thinning lashes, she was thrilled when she used the product and experienced incredibly noticeable results. Amazed by the transformation, she was inspired to launch Grande Cosmetics with the hero product, GrandeLASH-MD.
Today, Alicia has expanded her mission to not only provide bigger, better lashes to the masses but also bolder lips, brows and hair too. The Grande Cosmetics line is proof that result-driven products don’t have to feel boring or medical.
2018 also marked the brand’s 10th anniversary, a milestone that is a testament to where Alicia started and what she has grown to become. Grande Cosmetics is truly a beauty brand that empowers the customer to embrace their own unique beauty and make one’s natural features pop!
For more information on Grande Cosmetics or to interview Alicia, please contact Alex Guida Watson (Alex@blueskypr.com), Sasha Collins (Sasha@blueskypr.com) or Maggie Stout (Maggie@blueskypr.com) at blue sky communications, 212-995-1777.