French born Laurent Hainaut is an Industrial Designer by training. Laurent is founder and President of force MAJEURE Design, an Independent Creative Agency based in Brooklyn, NY.
Laurent has over 30 years of experience in Visual strategy, Brand Identity, Product Design, Packaging Design, Retail Environments & Experiences, Consumer Product Innovation and Global Design Management. His knowledge of international markets and design has helped to make force MAJEURE design a leader in global Design. His creative vision and strategic counsel have been valued by clients across a broad range of industries, including Unilever, Diageo, Pepsico, Gallo, Penfolds, L’Oreal, and many others.