Beauty innovator and seasoned entrepreneur Tina Hedges is a strategic marketing professional with the reputation of building successful corporate portfolios and startups in the USA, Europe and Asia. Her work has spanned the categories of lifestyle, personal care, consumer packaged goods and tech and her career to date includes tenures at LVMH, The Estée Lauder Companies and L’Oréal, as well as consultancies with clients as varied as COTY and The Clorox Companies. Throughout her career Tina has significantly contributed to the global growth of both Fortune 500 companies and entrepreneurial ventures. An accomplished trend-tracker, she has created and next-leveled disruptive, innovative brands. Tina uses key insights and new media platforms to cultivate an emotional connectivity with the consumer in order to drive sales in luxury, mass, direct-to-consumer and branded retail distribution. Tina has successfully launched brands in diverse segmentations, from wellness and beauty to beverage and digital. As a founder of a breakthrough vegan hair care brand in 2005, Tina delivered top line sales of $28MM and profit of $4MM in profit in just 18 months by pioneering the use of a reality TV show as the launch vehicle. She also helped turn the functional beverage sector on its head with the creation of a new category of "hangover prevention" drinks. LOLI – short for Loving Organic Living Ingredients – came to her when she began resorting back to old holistic methods to treat personal health issues. Her meals consisted of juices and foods made with fresh, raw ingredients that she was able to purchase at markets and health food stores around New York City. It was the idea of being able to shop for beauty the same way she shopped for her food, coupled with Tina’s knowledge of how most beauty products are made (comprising 95% water and tiny doses of potent ingredients) – that led to the birth of LOLI. The brand takes a blend it yourself approach to beauty, offering pre-made BASE products made up of organic, natural ingredients and MIX-INS (The Raw Collection) that can be added to a base product to enhance or personalize for each consumer. Launching November 2017, LOLI will start with 10 BASES and 15-20 MIX-INS (The Raw Collection) that will work for both skin and hair.