Clyde McKendrick is Chief Strategy Officer at sparks&honey.
Clyde has spent the last 20 years studying cultural dynamics. In his native London, he has held executive strategy roles for branding, digital and advertising agencies and has founded and grown two of his own cultural strategy consultancies. His work specializes in understanding the system dynamics of culture and building strategies based on aligning growth to cultural demand. His work is representative of the world’s most culturally pervasive brands, including: Instagram, Red Bull, Amazon and Pepsi.