Activism geared toward the beauty industry combined with distrust of big corporations has created a unique landscape. The current market reality is that consumers more engaged than ever with what they buy wanting to know EVERYTHING about the products they are using. Transparency and honesty in all aspects including ingredients, methods of farming, the impact of the package on the environment and of course safety and effectiveness, are all brand elements open for discussion. Find out what claims are the most coveted by today’s consumers, what buzzwords to stay away from and how brands can thrive when all elements seamlessly come together.
The ongoing political, economic and environmental upheaval continues to shape culture, consumer behavior and emerging trends. As a result, brands are evolving, taking on roles as civic leaders, wellbeing advocates and even stepping in to solve world problems. The Future 100 charts 10 emerging trends across 10 sectors, spanning beauty, food + drink, technology and more. This session will highlight the most relevant new consumer behaviors, zeitgeist shifts and innovation, examine why it matters and how organizations can leverage what’s to come.
This conference will feature a panel of packaging suppliers, luxury brands and designers to discuss the bridges that exist between fragrance and spirits packaging. How is each segment inspired by the other when it comes to design codes and technical developments, such as stoppering or the use of “newer” materials? The craft movement, mainly in the spirits segment, has had a big impact on design in both sectors. How is perfumery making inroads into spirits? What developments are on the horizon for this sharing of expertise? Will we see more spirits brands enter the world of fragrance or vice versa? How involved are larger brands in this sharing of expertise compared to niche players?
Generation Z is leading the way in demanding human equality and individuality from brands. This means you can expect to see brands embracing more skin tones, body types, and less abled bodies in the future. How does this affect the design of packaging and the products themselves? What new technologies and production techniques lend themselves to the needs of this historically underserved audience?
A select group of packaging experts will take center stage and demonstrate industry technology advances designed to offer packaging products and services a competitive edge. Learn and meet experts who specialize in brand protection, smart packaging, and/or digital packaging solutions.