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May 6 - 7, 2020
JAVITS CENTER, NEW YORK


Conferences

Conferences

 

 

 

THE SHOW WHERE INDUSTRY INTELLIGENCE AND PACKAGING CREATIVITY MEET!!

 

The 2020 conference program will be announced in March 2020.

See the 2019 program below.

 

 



  • Conference
    from 09:30 am
    to 10:15 am

    COLORING THE ZEITGEIST: THE ROLE OF COLOR IN LUXURY PACKAGING

    The epitome of brand self-expression, color plays a critical role in consumer engagement. Discover the key color trends for 2020 and their application to luxury packaging, particularly in metallic, which can be executed simply or with opulence, as well as strategies for achieving your design intent.

    • Laurie PRESSMAN - Vice President, PANTONE COLOR INSTITUTE
    • Cindy COOPERMAN - Vice President of Global Strategic Accounts for Brand, PANTONE COLOR INSTITUTE
  • Conference
    from 10:45 am
    to 11:30 am

    PACKAGING FOR CBD, HEMP & CANNABIS PREMIUM BRANDS

    Broadening cannabis legalization, the recently passed hemp provisions in the U.S. farm bill and the growing CBD-powered wellness trend have opened new avenues of product innovation for personal care. However, these products require unique packaging strategies, from contemporary design that transcends traditional pot-leaf motifs to child-proof packaging to regulatory and retail channel requirements. This panel will explore how brands can enter these emerging boom markets with relevant, safe, effective and compliant premium packaging.  

    • Moderated by Jeb GLEASON-ALLURED - Editor-in-Chief, GLOBAL COSMETIC INDUSTRY MAGAZINE
    • Stephen LETOURNEAU - Chief Brand Officer, CANNUKA
    • Alexis ROSENBAUM - Cannabis professional, Founder & CEO, ROSEBUD CBD
    • Jonathan EPPERS - Jonathan EPPERS, Founder, VYBES
    • Emilia MORANO-WILLIAMS - US Trend Reporter, STYLUS
  • Conference
    from 12:00 pm
    to 01:00 pm

    BOTTLED BEAUTY: DESIGNING LUXURY WELLNESS PACKAGING FOR NICHE BRANDS

    The wellness movement is gaining momentum and now intersects with cosmetics, personal care, and fragrance at every tier of the marketplace.

    But ‘luxury design as usual’ doesn’t always apply to wellness and well beauty as readily as it does to conventional products. The sensibility of wellness calls for a fresh approach to both primary and secondary packaging.

    • Moderated by Deanna UTROSKE - Editor, COSMETICSDESIGN.COM
    • Aba GYEPI-GARBRAH - Founder, ABA LOVE APOTHECARY
    • Renee TAVOULARIS - Co-Founder, WELL WITHIN
    • Lynne FLORIO - Co-Founder,WELL WITHIN
    • Tina HEDGES - CEO, LOLI BEAUTY
    • Lauren Golik - Art Director, BARTLETT BRANDS
  • Conference
    from 01:15 pm
    to 01:45 pm

    LET THE BOX TALK:HOW TO CREATE EXPERIENTIAL PACKAGING THAT GETS HIGHER ROI FROM INFLUENCER KITS

    80% of US-brands are using influencer marketing as a key part of their strategy — but not many brands take the time to ask what influencers really want when they receive these solicited and unsolicited ‘gifts’ in exchange for content. Vivabox asked them, “What do you really want.” and is ready to share the findings of their primary research conducted with over 2,000 influencers in 2018. Rachael will share real-life examples of great kits from multiple categories to inspire your next ideation session and give you a Top 10 Things Your Next Influencer Kit must have list. 

    • Rachael SHAYNE - Director of Open Innovation, Packaging Innovation - VP of Marketing and Partnerships, VIVABOX SOLUTIONS
  • Conference
    from 02:00 pm
    to 03:30 pm

    THE INSPIRATION CROSSOVER

    Inspiration is the common denominator that connects; Creativity, Technology, Marketing, and Innovation.  Whether packaging a fragrance, a laptop, tequila or candy, all of these elements are channeled by the designer to inspire their creations. 

     

    Today, inspiration finds itself crossing over to other product categories whereby the technology used in creating the packaging for a tech device is influenced by the sophistication of cosmetics and conversely tech packaging has inspired cosmetic presentations.

     

    Liquor is an industry that found its voice by marrying glass decorating technology with bottle designs right out of the fragrance flacon handbook. ‘Belvedere Vodka’ changed the game, overshadowing the classic brands by presenting vodka in a dramatic bottle with a snow scene screened in reverse on the back of the bottle.  A glamorous presentation that made the consumer reach for ‘Belvedere’ instead of their favorite brand.  Was that a vodka or a fragrance decanter? Speaking of brands and branding, from my perspective, no tech brand has packaging as consistent with its brand profile as ‘Apple.’  Their design ethic is as pure as was Clinique back in its inception.   If inspiration is the soul of creativity then the crossover effect will open up possibilities we never dreamed of.

    • Moderated by Marc ROSEN - President, MARC ROSEN ASSOCIATES
    • Valerie AURILIO - Executive Creative Director, LANDOR
    • Rui PEREIRA - Creative Technologist, GOOGLE
    • Sandra MONTEPARO - VP Creative Director Package Design, VICTORIA SECRET
    • Kevin SHAW - Executive Creative Director, STRANGER AND STRANGER
  • Conference
    from 04:00 pm
    to 05:00 pm

    SUSTAINABLE PACKAGING: THE NEW CONVERSATION

    New initiatives and regulations (esp. in Europe) are fueling a change in efforts in sustainable packaging in the cosmetics industry. More and more brands and suppliers are stressing compliance to satisfy an uptick in consumer demand—and many are pledging big overall changes in materials by 2025. While “Clean Beauty” continues to grow market share, “Clean Packaging” is following right behind. What are suppliers offering in this regard? While not every company has the ability to instantly go zero-waste, how can brands tell a compelling sustainability story? 

    • Moderated by Jamie MATUSOW - Editor-in-Chief, BEAUTY PACKAGING
    • Sarah JINDAL - Senior Innovation and Insights Analyst , MINTEL
    • Leilanie BRUCE - Project Manager, BRIGHTWORKS SUSTAINABILITY
    • Aida RODRIGUEZ - Environnemental Manager, VIROSPACK
    • Alan HAFKIN - Vice President, Global Package Development, THE ESTEE LAUDER COMPANIES INC.
  • Conference
    05:15 pm

    AWARD CEREMONY

    LuxePack_Even_InGreen_1

     

    SEE WHAT IS IN STORE FOR THE FUTURE OF SUSTAINABLE PACKAGING!

    LUXE PACK NEW YORK does not let packaging developments go to waste! LUXE PACK will honor 2 exhibitors for this year’s most “green” product or initiative. The winners will be selected by an elite jury of industry experts on Wednesday, May 15th at 5:15PM.

    Let us introduce you to this year's judging panel:

    • Jamie MATUSOW - Editor-in-Chief, BEAUTY PACKAGING
    • Leilanie BRUCE - Project Manager, BRIGHTWORKS SUSTAINABILITY
    • Cindy GRANEY - Executive Director Global Package Development for ESTEE LAUDER COMPANIES
    • Drew HADDOCK - Packaging Expert, GLOSSIER
    • Dana DAVIS - Vice President of Sustainability, Product & Business Strategy, MARA HOFFMAN
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