The award for the best packaging solution was given to Qualipac – part of the Pochet Group - for its makeup holder “L'essentiel”.
A container that encourages sustainable consumption.
L’Essentiel is ultrafine, lightweight and recyclable.
Qualipac has chosen a bio-sourced, resistant mono-material designed for everyday use.
Packaging flexible: each section can be simply and quickly individually replaced, thanks to an innovative recharge system.
L'Essentiel comes with a "Paletbox", designed to organize all the colour harmonies.
The jury liked the reduced environmental impact at all stages in the product life cycle; each aspect has been optimized while also offering simplified use. "It was also designed for use on the move or in one place, making l’Essentiel more than just packaging, but a real object", added jury member Jean-François Roucou.
The packaging industry experts awarded this year’s LUXE PACK in greenawards to Golden Arrow for their luxury molded fiber packaging created from bamboo and bagasse which subsequently eliminates the use of thousands of tons of plastic packages.