Meet the industry innovators and thinkers who will be part of this year’s education program. Don’t miss out on the opportunity to meet them in person!


Executive Director, Product Development


Jessica Abrams is a seasoned beauty industry executive with vast experience in packaging, product innovation, and sustainability. Her career spans cross-category, with extensive savoir-faire in makeup, skin care, and beauty devices. Most recently, she led sustainable development for Shiseido Americas, working across all brands in the portfolio to drive development and reduce the environmental impact of packaging. Acting as a link between the operations and brand teams, she supported each brands’ respective efforts to reduce their environmental footprint and worked closely with headquarters in Japan to develop and deploy the region’s sustainability strategy.
In her previous role at Shiseido as Executive Director, Product Development for the Global Makeup Center of Excellence, Ms. Abrams curated global trends, developed the packaging for Shiseido Makeup, and designed patent-pending mascara brushes. Prior to joining Shiseido, she was head of product and package development for Dr. Dennis Gross Skincare™ where she developed award-winning products and anti-aging devices.

Ms. Abrams completed her master’s degree with honors at the Fashion Institute of Technology where she served as president of the Cosmetics and Fragrance Alumni Association from 2017-2019. She sits on the advisory board for Beauty Packaging magazine and is a member of ICMAD, CIBS, and CEW.


Founder & CEO


Founder & CEO of RETAILBOSS, Retail Strategist

Jeanel Alvarado is an expert in retail strategies enabling social commerce, social media, and community building. Jeanel works internationally and remotely for clients across the globe. She has successfully helped clients from startups to small business, to real estate and enterprises.

She is a thought leader in the industry, and speaks on topics on retail, fashion, beauty, and lifestyle.

Birnur ARAL, PH.D.

Director, Health, Beauty & Environmental Sciences Lab


Birnur Aral is the director of the Health, Beauty & Environmental Sciences Lab at the Good ousekeeping Institute, where she oversees all Lab tests and applications for the Good Housekeeping Seal, the Green Good Housekeeping Seal and the GH Innovation emblem. She earned a Bachelor of Science degree in Chemical Engineering from Bogazici University (formerly Robert College and the oldest American College abroad), followed by Master of Engineering and Ph.D. degrees in Chemical Engineering from the Stevens Institute of Technology in Hoboken, NJ. She recently obtained a post-graduate certificate degree in Sustainability Analytics from Columbia University. She’s a member of the scientific advisory board for Made Safe, a former judge for the Cosmetic Design Beauty Industry Awards, a mentor to young entrepreneurs at Chobani’s H.U.G initiative, and a lead organizer of Good Housekeeping’s annual Raise the Green Bar Sustainability Summit. She also spearheads Good Housekeeping’s annual Sustainable Innovation Awards. She is most proud of her work on investigative pieces like “Is It Safe to Heat Food in Plastic?”, “Is Your Tap Water Safe?” and “Keratin Hair Treatments.” She lives in West New York, NJ, with her husband and two daughters.

Danielle AZOULAY

Vice President of Corporate Social Responsibility & Sustainability

L’Oréal USA

Danielle Azoulay is the Vice President of Corporate Social Responsibility and Sustainability for L’Oréal USA. As part of her role, she oversees the implementation of L’Oréal’s global sustainability program, L’Oréal for the Future, which addresses
environmental and social impacts across L’Oréal’s value chain. Prior to joining L’Oréal USA, Danielle established the environmental sustainability program at Marc Jacobs International and worked on supply chain sustainability issues at PVH.
Throughout her career, Danielle has developed and executed sustainability strategies to reduce supply chain impacts, drive
positive change upstream, create business value, and increase stakeholder engagement. Specifically, Danielle has designed and implemented goal-oriented programs for impact areas such as responsible chemicals management, waste management, carbon emissions, water quality, and more. Danielle has a M.A. in Environmental Conservation and Education from New York University where she focused her studies on climate change impacts to consumer products companies.


Co-Founder and CEO


Tom Baran is co-founder of CEO of Fathom Optics, whose mission is to deliver stunning new experiences to the tangible surface of print and packaging, using next-generation algorithms. Tom received his Ph.D in Electrical Engineering and Computer Science at MIT in 2012, and in 2015 cross-pollinated his research with co-founder and fellow MIT Media Lab Ph.D. Matt Hirsch, to form Fathom (then called Lumii). Tom is author of numerous patents and articles, and with Fathom has received a variety of awards and recognitions for sustainability, technical innovation and design.


Director, Beauty, Personal Care & Household Products


Monica is a purpose-driven sustainability expert who has worked across industries and the value chain to implement collaborative industry initiatives on sustainable chemistry and circular economy. As the Director, Beauty, Personal Care and Household Products at the Cradle to Cradle Products Innovation Institute, Monica is responsible for growth, innovation and impact initiatives in these sectors on a global scale.
Prior to joining the Institute, Monica worked as Director of Collaborative Innovation for the Green Chemistry & Commerce Council where she significantly grew the organization in five major sectors and across the value chain. Monica also designed, funded and managed core projects and programs, and created and led industry collaborations in the Beauty, Personal Care and Household products sectors. These included a competition to identify and accelerate commercialization of novel and safe preservatives involving major retailers, brands, suppliers and other stakeholders, as well as a project to accelerate innovation of alternatives to silicone ingredients. She created the GC3's Startup Network and Technology Showcase Programs and curated numerous workshops and panels at the GC3’s Annual Innovators Roundtable.
Monica was also the former Principal of Monica Becker & Associates Sustainability Consultants, a multi-disciplinary provider of sustainability solutions for business, trade groups, universities, governments and NGOs. Monica held management positions at the Rochester Institute of Technology’s Golisano Institute for Sustainability, the Massachusetts Toxics Use Reduction and Tellus Institutes, and Eka Chemicals (now Nouryon). Monica holds Masters’ degrees in Civil & Environmental Engineering and in Technology & Policy from the Massachusetts Institute of Technology (MIT) and a Bachelor of Science degree in Engineering from the College of Environmental Science and Forestry.


Chief Sustainability Officer


With a background in biology, Freya started her career in carbon recycling as one of the first employees of LanzaTech, working directly with LanzaTech's gas fermentation process in the laboratory. She has firsthand experience of scaling and commercializing a new technology, from the R&D stage, through the challenges of fundraising and navigating the legislative environment to deploying new technologies to scale in globally.

Today she leads the Government Relations, Human Resources and External Relations teams at LanzaTech and plays a key part in advocacy groups around the world focused on Circular Economy, Carbon Capture and Utilization, the Bioeconomy and Low Carbon Fuels. She interacts across multiple sectors supporting the commercialization of new low carbon technologies, including contributing to reports on scale up and impact and providing insights on what common issues impacting the deployment of new technologies. Freya has an MA from Cambridge University.



Brik + Clik

Hemant Chavan is the co-founder of Brik+Clik. A micro store with a macro experience featured in Forbes, Brik + Clik connects brands with their customers while blurring the lines between offline and online. Their experiential store designs and in-store tech bring online convenience to customers’ favorite online brands.


VP, Sustainability & Impact at CREDO; Co-Founder at PACT COLLECTIVE

Mia Davis is the VP of Sustainability & Impact at Credo Beauty, the largest clean beauty retailer. Mia created the Credo Clean Standard, including the Sustainable Packaging Guidelines-- retail's strongest "clean" formula and packaging standards.

Mia co-founded the new nonprofit membership organization Pact Collective to start to make a dent in hard-to-recycle beauty waste, and to bring beauty stakeholders together to move toward circularity.

Mia was on the founding team at Beautycounter, where she developed the company's stance on safety, including the industry-leading "Ingredient Selection Process," and where she led sustainability and social responsibility efforts for five years. Mia has advised numerous clean beauty brands and stakeholders, and is a key leader pushing our industry in a better, more sustainable and transparent direction.


Chief Marketing Officer


Brad Farrell is the CMO at Beekman 1802, an independently owned beauty company founded in 2008 by Dr. Brent Ride and Josh Kilmer-Purcell. Brad joined the team in early 2020 to help lead overall brand strategy, positioning and communication as the company evolved to more of a clean beauty and skincare focus. His team includes Brand Marketing, Social Media, Creative, New Product Development, and PR in addition to managing the Ulta Retailer account, Field Sales, and Education.
After starting his professional career in San Francisco with apparel retailer Gap, Inc, Brad fell in love with the world of beauty during an internship with L’Oreal Paris during business school. After receiving his MBA from the University of California Berkeley - Haas School of Business, Brad returned to L’Oreal full time, and spent the past 14 years building his career with the company holding positions across the Consumer, Luxury and Professional Products Divisions. His tenure at L’Oreal included roles such as SVP of Seed Phytonutrients, Vice President of Global Marketing for Pureology, and Global Brand Marketing Director for Kiehl’s Since 1851. Given Brad’s passion for skincare, clean beauty and environmental sustainability, especially having grown up in the Catskill Mountains of New York State, he was more than excited to join Beekman 1802 during this period of anticipated growth for the brand.


Vice President of Account Management and New Business Develpment


Julie Gibli is Vice President of Account Management and New Business Development at SGB Packaging. Prior to SGB, Julie completed the Executive Development Program at Macy’s and served in the Buying Department for Prestige Fragrances where she developed expertise at a large-scale retailer. She has held positions at other companies within the industry, including Interparfums and Chanel.

Julie is passionate about sustainability and innovation. She challenges beauty brands to develop eco-friendly packages without compromising on aesthetics. Julie loves working with and educating new indie brands on best practices in packaging and design. One of her areas of expertise is working methodically to move an idea from concept to functional product.




Jeb Gleason-Allured is the editor in chief of Global Cosmetic Industry Magazine and Perfumer & Flavorist Magazine. Representing the fourth generation of the Allured family to work with the industry, he is a member of Cosmetic Executive Women, Women in Flavor & Fragrance Commerce, and oversees strategy for the BeautyAccelerate, World Perfumery Congress, and Flavorcon events.


Chief Zero Waste Officer


Lauren GOLIK

Senior Director of Packaging Design


With an extensive background in beauty and package design, Lauren started her corporate career at Bare Escentuals creating packaging for both the BareMinerals and Buxom brands. Then she moved to Kendo—where she was the Senior Designer responsible for developing innovative and eye-catching packaging for Marc Jacobs Beauty, Kat Von D and Formula X.

In 2016, Lauren joined Bartlett Brands, an award-winning, boutique branding agency. She leverages brand strategy to create holistic visual brand narratives—identity, packaging, photography, video and marketing campaigns for clients ranging from cosmetics to consumables. She’s passionate about seeing all the pieces of a project come together in breakthrough brand experiences.




Tata Harper, Colombian beauty guru and industrial engineer, co-founded Tata Harper Skincare with her partner after her stepfather's cancer opened her eyes to the dangers of synthetic chemicals in personal care products. Tata Harper Skincare creates and manufactures 100% natural and nontoxic luxury skincare at Tata'sfamily farm in Vermont. Complex, advanced technology formulas give women age-defying results without a drop of synthetic chemicals, so no woman has to compromise her health for her beauty




Olivia has worked at fragrance houses IFF, Symrise, Robertet and with master perfumer Christophe Laudamiel, with whom she has collaborated with over the last decade on various projects including one for the World Economic Forum. In addition, she managed the corporate rebranding and the development of brand assets of Brazilian multinational Natura & Co in-house in collaboration with Pentagram London. Furthermore, she received a research fellowship in human-computer interaction where she investigated olfactory experience at the SCHI Lab at University of Sussex, U.K. and won the Unilever Fragrance Tech Award. Her time in academia opened her eyes to the science of olfaction and technological innovation that inspired the Future of Smell. She is a Brazilian, Swiss and Thai citizen and currently resides in New York.

Dr. Gayatri KESKAR

Vice President, Research


Dr. Keskar has played a key role in establishing Material ConneXion as a thought leader, by creating curated content and presenting eco-innovative solutions in various conferences, webinars, and one-on-one client meetings. Dr. Keskar has served as a technical advisor to various start-ups and Fortune 500 companies including NBCUniversal, Hunter Douglas, and The Estee Lauder Companies. She earned her Ph.D. in Materials Science and Engineering from Clemson University and holds numerous patents issued and pending in next-generation materials for consumer products.


Founder & CEO


Kelly Kovack’s career bears the marks of a true iconoclast. The first signs of this are her beginnings in the fashion business where she simultaneously worked with prestige standard-bearers Bergdorf Goodman and the mavericks of Chrome Hearts.

After spending time on the supply side of the fashion industry, Kelly made the dive into beauty. As a member of the original executive team of Bliss and the Managing Director of the seminal Bliss Out catalog and product division, Kelly took on the way women bought beauty. This venture fundamentally changed the way cosmetics and personal care were merchandised, developed and presented to consumers creating waves of change in the industry landscape that are still felt today and led to the successful acquisition of Bliss by luxury conglomerate, LVMH. As Vice President of Marketing for MD Skincare (Dennis Gross Skincare) Kelly was responsible for the marketing, product development and production activity related to the brand to over 200 retail doors and 600 spa accounts in the United States.
In addition she launched Dr. Gross’ book Your Future Face which helped establish him as a leader in the field of dermatology. In her tenure with the company Kelly positioned MD Skincare as one of the premier cosmeceutical brands in both the retail and professional arena. It was with this combination of experiences that Kelly went on to co-found Chemistry, a consultancy aimed at advising emerging personal care brands on matters of branding and strategy, followed by Purpose-Built, a one-stop shop for all creative and strategic needs specializing in integrated vertical product and brand development and Brand Growth Managment an agency focused on business and brand strategy.
As an advisor and creative strategist, Kelly has advised man eclectic array of clients ranging from multi-billion dollar brands like Old Navy and Mattel to notable independents like Zirh and SoCozy.

Always entrepreneurial, Kelly has also created and built her own brands. Most recent among these ventures is the award-winning fragrance brand, Odin, co-founded in collaboration with the New York fashion brand. Odin New York fragrances can be found throughout the world at groundbreaking fashion stores, Barneys New York, Collette Paris, Liberty London and others. More recently she launched a content platform for the beauty industry called BeautyMatter.




Jamie Matusow is the Editor-in-Chief of Beauty Packaging magazine, where she writes about packaging suppliers, beauty brands, market trends and innovations in the global cosmetics packaging industry. She has held positions at a variety of magazines for more than 20 years, for the past 10, at Beauty Packaging.


U.S. Trend Reporter


Emilia researches and reports on US trends at Stylus, with a specific focus on how changing consumer lifestyle are driving innovation in sectors such as retail, food and beauty. Emilia previously worked in digital content marketing, supporting food and travel start-ups. In addition to tracking trends at Stylus, Emilia is a regular contributor to food design publication Mold and Califia Farms’ coffee magazine Pour Over.


EVP Commercial


Kathy joined the TerraCycle team in 2020+ with deep customer and product experience. She leads the global Commercial function, overseeing all lines of business from National Recycling Programs to Zero Waste Boxes. Kathy has 15+ years of experience in strategy, innovation, and product marketing and development. Prior to joining TerraCycle, she worked in New York City, Toronto, and Hong Kong with Glossier, the Estee Lauder Companies, and the Boston Consulting Group.


Founder and Host


Gap Selling Certified Trainer (9/2021)

eMBA from Quantic School of Business and Technology with focus on Supply Chain and Blockchain (9/2021)

TEDxSaltLakeCity speaker (2020)

15 years in packaging with experiences ranging from purchasing to sales and marketing

15k followers on LinkedIn

Host of the People of Packaging Podcast with over 20,000 downloads in 4 seasons


President-Co-Founder-Technology Curator

Unified Brand Experience Lab

Anthony ROSSI

EVP Business Development


Anthony has been with TerraCycle since 2012 when he joined the TerraCycle Canada team in Toronto as a Business Development Manager. Since then, he has worked with TerraCycle and Loop partners in both the B2C and B2B space and has brought in many new international partners. As the EVP, Business Development for both TerraCycle and Loop, Anthony develops the company-wide sales strategy and manages TerraCycle Inc.’s 50+ person global sales. Anthony has 15+ years of business development experience and prior to joining TerraCycle he worked in Toronto, Dijon, Budapest, and Vienna for some of the world’s largest professional service firms and financial institutions.




Emily Safian-Demers is a Trends Analyst with Wunderman Thompson Intelligence (formerly J. Walter Thompson) where she identifies cultural trends, analyzes shifts in consumer behavior and translates these into actionable insight for brands and marketers.

Prior to joining JWT, Emily was the Senior Project Manager for the Ipsos Neuro & Behavioral Science Center, a global task force spearheading innovative consumer neuroscience research to understand consumer emotion and motivation. Her work has taken her around the world, collaborating with colleagues and clients from a wide variety of sectors to implement research using EEG, facial coding and biometrics. She has a BA in Brain & Cognitive Science and French from the University of Rochester.


Founder & CEO


Tom Szaky is founder and CEO of TerraCycle, a global leader in the collection and repurposing of complex waste streams. TerraCycle operates in 20 countries, working with some of the world’s largest brands, retailers and manufacturers to create national platforms to recycle products and packaging that currently go to landfill or incineration.

In May 2019, TerraCycle launched Loop, a circular reuse platform that enables consumers to purchase products in durable, reusable packaging. Loop is available in Paris, France, the UK, Canada, and the 48 contiguous U.S. states, and is a key step in helping to end the epidemic of waste that is caused by 'single-use' consumption. In 2021, Loop will become available in Japan and Australia.

Tom and TerraCycle have received hundreds of social, environmental and business awards and recognition from a range of organizations including the United Nations, World Economic Forum, Schwab Foundation, Fortune Magazine, Time Magazine and the U.S. Chamber of Commerce.

Tom is the author of four books, “Revolution in a Bottle” (2009), “Outsmart Waste” (2014), “Make Garbage Great” (2015) and “The Future of Packaging” (2019). Tom created, produced and starred in TerraCycle’s reality show, “Human Resources” which aired on Pivot from 2014-2016 and is syndicated in more than 20 foreign markets on Amazon and iTunes.




Josef Verovic is a German-trained lawyer with more than 15 years’ experience working in international law and managing advocacy projects globally. In 2014, Josef turned entrepreneur when he, together with his wife and business partner, co-founded GIRL+HAIR, an innovative multicultural haircare brand. Within the last couple of years, he has led GIRL+HAIR’s successful growth on multiple B2C marketplaces, including Amazon and Target.

Jessica WIRKA

Brand Protection Director


Jessica Wirka is a Brand Protection Director at Authentix. She has worked with many global brand companies in a multitude of industries, advising brand owners for the last 22 years on how to best shield their products from counterfeiting, diversion, tampering, theft and warranty fraud. During this time, she has seen corporate brand protection strategies evolve from employing purely physical technologies to engaging highly complex combinations of physical and digital technologies working in unison to address multiple product challenges in the market. A Brit originally, Jessica has spent time working in the UK, Belgium, Germany, France and Italy and has lived in the USA for the past 17 years.