Zara : Inclusive And Refillable Beauty Line
Zara Launches Inclusive And Refillable Beauty Line
In an era of overstuffed cosmetics counters and the general embracing of smaller, niche beauty brands that do one thing well—in aesthetically-minded packaging of course—the news that Zara was launching a cosmetics collection was somewhat surprising. Unlike Zara’s past dalliances with fragrances, the new Zara Beauty line is extensive: eyes, lips, face and nails are covered in the collection—with over 130 colours to select from.
While we’ve seen forays of relative success from clothing brands into makeup—the Topshop and & Other Stories lines boast legitimately good colour cosmetics—this will be the Spanish retail giant’s first comprehensive beauty collection. Zara Beauty purports to use “highest performance ingredients, clean formulas,” and in a nod to increasing…