Goal: To Re-design and Launch L’Oréal’s Hair Care Products with Inclusivity in Mind

Date - 2021/05/17

A project to celebrate user diversity through packaging. The need to embrace inclusion in all aspects of business to not exclude people — has been an increasing priority recently. It may seem counterintuitive but the interesting paradox in the design world is that by developing something for the minority – differently-abled, the outcome is invariably better for the majority. While a stubborn clamshell container or vacuum-sealed jar lid might serve as a minor inconvenience to some, it can be a major struggle for others.

Beyond a moral and social responsibility to serve consumers, when companies design a product or packaging with inclusivity in mind, they also gain access to a greater portion of the market. These minuscule tasks of opening the bottle, reading the contents, knowing if it’s a bottle of shampoo or conditioner prove difficult for nearly 22 million people just in India. In addition to that, there is a lot more of the population who lives with everyday physical limitations such as carpal tunnel, arthritis, and muscular dystrophy, and others and the likelihood of experiencing struggles with the current packaging…

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Source: Packaging of the World by Derrick Lin Packaging of the World Chief Curator on 4/30/2021