Peter Neumeister, founder of Neumeister in Stockholm and Malmö, Sweden is here with us at Luxe Pack to share what it takes to develop a successful luxury brand in the wine and spirits industry. Hear what it takes to attract trendsetters, early adaptors, and the rest of a target audience that’s necessary to provide a strong, solid Return on Investment. Also learn how what’s defined as “Luxury” in this market is shifting from old, established brands to upstarts with limited editions that are focused on satisfying an ever-changing demographic. What’s cool tomorrow is already here today - if you are among the fortunate few who are tuned in to “what’s next”.
Luxury has traditionally been associated with exclusivity, status and quality. Changes in contemporary consumer behavior have led to the emergence of a new meaning and perception of luxury. ‘New luxury’ has been defined as ‘products and services that possess higher levels of quality, taste, and aspiration than other goods in the category. The traditional product/service value proposition is no longer adequate for reaching consumers or creating significant differentiation. Businesses must facilitate the enhancement of a seamless total experience for consumers, which determines whether products or services maintain competitive edges’. Hear from trend and packaging experts who will share micro and macro insight/solutions to succeed within this changing landscape.
Identifying new disruptive ideas is essential to meet and exceed the aspirations of today's changing consumers. While organizations should have a higher tolerance for failure to ensure greater learnings are taken from them, they also can take proactive measures to create more efficiently innovative organizations. Hear from innovation and design experts as they speak from the forward perspective as they were in the year 2030. They will discuss the concept of ‘smartfailing,’ managing and funding innovation short- and long-term, and the role that science plays in package design innovation.
In today’s competitive environment, packaging has to do a great deal more than simply protect. New active and intelligent technologies hold out the promise of extended shelf life, improved product and brand security and a more positive consumer experience.
Obtain insights from industry marketing & packaging experts to explore the full range of available and emerging technologies that provides the ideal environment in which to explore the packaging needs and expectations of brand owners and consumers, as well as the challenges of implementing active and intelligent technologies within existing supply chains.
It is becoming increasingly apparent that the success of smaller, niche brands is starting to chip away at the market share of global giants and shaking up traditional package development. The big guys are taking notice.
What can established global businesses learn from the success of these brands, and what growth opportunities do they represent? How are brands taking the ingredient lists and bringing them front and center on packaging. "What's Not Inside.
Hear from Niche brand founders and how they are cleverly making use of their nimble size to tap into new trends, be first to market, and win new audiences through visual packaging storytelling.