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The premier show for creative packaging
MAY 10 & 11, 2017
pier 92, New York


Conferences

Conferences

 

 

 

 

A CONFERENCE PROGRAM DEVELOPED TO IGNITE PACKAGING INNOVATION THROUGH ALTERNATIVE WORLDS.

 

Hear from various packaging, design, marketing, and innovation experts who will share cross industry insight to inspire new creative packaging foresight and inspiration.

 

 

 

 

  • Conference
    10:00 am

    LIFTING SALES WITH DATA-DRIVEN PACKAGE DESIGN

    An overview of how in-context, biometric consumer research can be used to understand packaging design ROI and sales potential within the competitive array. Learn how to leverage eye tracking data to analyze and articulate the value of packaging.

    • Moderated by Jeb GLEASON - Editor-in-Chief Moderator, GCI
    • R. Andrew HURLEY - PhD, Assistant Professor, Clemson University, Founder, Package InSight, Founder, PackagingSchool.com
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  • Conference
    11:30 am

    LUXURY PACKAGING BY DESIGN

    Color, shape, materials, and finishes speak volumes without saying a word. Certain techniques do a better job than others at conveying a luxury experience. However, for every tried and true industry canon, there's always a powerful counter movement. Come get inspired with a lively visual exploration of the movements happening in luxury beauty packaging design today.

    • Introduced by Sheri KOETTING - Co-Founder and Chief Strategist, MSLK
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  • Conference
    01:00 pm

    PUTTING TOGETHER THE PERFECT PACKAGING PROCESS

    It doesn’t have to be expensive or difficult to be luxury. Gap Systems and Kao USA will share the secret behind taming the process chaos and one Brand’s journey. Smartflow specializes in making it easy for clients to transform excel and hard copy methods to effective, efficient and collaborate ones – ensuring that packaging complies with regulations and brand consistency. Complete version control, full audit trail and KPI performance results drive business improvement and quantifiable ROI.

    Learn how to:

    • Achieve 20-40% reduction in packaging cycle time
    • Respond to market trends more quickly and economically
    • Reduce human errors which result in costly recalls
    • Vicki BLAKE - VP Business Development, GAP SYSTEMS
    • Laura HELTON - Global Artwork Process Manager, KAO USA, INC.
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  • Conference
    01:30 pm

    UNLEASHING THE POWER OF DIGITAL DECORATION FOR MASS PRODUCTION

    The packaging industry’s growing demand for high-quality decoration, flexible quantities, supply-on-demand, and improved cost efficiency is well-recognized, but until now has remained unmet. Velox's digital direct-to-shape mass production solution offers a true revolution that will change the rules of the game in the packaging market. Brand owners and convertors are finally freed from the limitations of conventional technologies, and now can utilize more and more unique designs, with dedicated packaging per market, per audience, and even per individual, while maintaining mass production economics. Join us and learn about the new world of possibilities in packaging decoration.

    • Introduced by Ofer NIR - Vice President of Marketing & Business Development, VELOX
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  • Conference
    02:00 pm

    BRANDING/PACKAGING/BRANDING : PACKAGING THE BRAND EXPERIENCE

    When building a brand the package becomes the physical manifestation of the brand concept, name and product.  It is the ‘silent salesman’ that the consumer reacts to either in person or through the advertising.
    Brand building is actually an all encompassing package of marketing ideas polarized to create a brand.  The components of that package must be consistent and must resonate with the consumer.  The packaging is one of the most important ones.  
    In cosmetics and fragrance the packaging is the brand.  Clinique is perhaps the greatest example of a brand that was built with the simple concept of ‘clinical’ based make-up, skincare and fragrances that are packaged in good looking but functional, no frills primaries in low key green boxes with sparely used color and patterns.  Their advertising speaks directly to the consumer in terms of message and visuals.  The pricing is of exceptional value.

    Last years launch of Christian Louboutin’s nail enamel line, is a testimony to good branding.  These very expensive products are packaged in an elegant custom glass bottle with a very tall tapered cap that resembles the stiletto heel of one of their shoes.  True to their brand they are provocative and sexy like their FM shoes, the line comes in amazing fashion forward colors with beautiful formulas.

    This year’s Luxe Pack New York panel will explore how important the ‘Branding/Packaging’ formula is.  The panel will be comprised of branding leaders, marketers, designers etc.

    • Moderated by Marc ROSEN - President, MARC ROSEN ASSOCIATES
    • Ted OWEN - Vice President, Global Package Design, CLINIQUE
    • Jonathan FORD - CEO, PEARLFISHER
    • Alejandra THOMPSON DE JORDAN - Marketing Director, CHANEL FRAGRANCES, MEN'S FRAGRANCE AND LES EXCLUSIFS
    • R. SCOTT CREIGHTON - Principal, Creighton Advisory LLC, Marketing Strategy & Coaching
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  • Conference
    04:00 pm

    LUXURY PACKAGING WITH A CONSCIENCE; THE INGREDIENTS FOR SUCCESS

    With a spike in attention to “natural” cosmetics, a growing number of consumers are expressing concern about the environmentally responsible merits of the products they buy. Recent studies point to a high demand for sustainable packaging across all industries, declaring it’s a market to reach $244 billion by 2018. Learn how some of today’s major beauty brands and packaging suppliers are responding to this consumer behavior shift, driven in part by Millennials and their overall views on the environment and corporate social responsibility.

    • Moderated by Jamie MATUSOW - Editor-in-Chief, BEAUTY PACKAGING
    • Inger HEINKE - Business Director, CARTONBOARD, BILLERRUDKORSNAS
    • James NERI - Vice President of Global Package Development, ESTEE LAUDER
    • Andrew DENT - Executive Vice President, MATERIAL CONNEXION
    • Sheri KOETTING - Co-Founder and Chief Strategist, MSLK
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  • Conference
    05:15 pm

    AWARD CEREMONY

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    THE FUTURE OF SUSTAINABLE PACKAGING LUXE PACK NEW YORK does not let packaging developments go to waste! LUXE PACK will honor 2 exhibitors for this year’s most “green” product or initiative. The winners will be selected by an elite jury of industry experts on Wednesday, May 10th at 5:15PM.

    • Jamie MATUSOW - Editor-in-Chief, BEAUTY PACKAGING
    • Doug HUFFMYER - Vice President, Creative Director, ELIZABETH ARDEN, INC.
    • John MORGAN - Global Senior Research Scientist, Discovery Open Innovation, AMWAY
    • James NERI - Vice President of Global Package Development, ESTEE LAUDER
    • Daniele DOCHE - Senior Packaging Development Manager Americas, BACARDI
    • Jennifer LACEY SMITH - Vice President, Packaging, ORIBE HAIR CARE
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