Conferences

At the very core of the fair, Luxe Pack New York offers you free conferences and round tables discussions that shall provide an insight on the current challenges concerning Luxury Packaging!


Meet the best specialists of Luxury packaging and share their experience...

The Luxe Pack New York 2010 Conferences Program is stillunder construction. You may however read our 2009 program here below...


Wednesday, May 20, 2009

11:00am "Innovation as a Means to Survive the Crisis"
Nicholas Thorne, Director, Innovation & Development, Alcan Packaging Beauty
At a time of unprecedented market uncertainty and a world of financial crisis, innovation is seen by many with renewed interest. Innovation tomorrow has to provide something new to stand out in a crowd, to be able to reinforce brand loyalty. That "something" has by definition to be focused on the application result, the ease to obtain it, the ability to achieve an effect that was previously too complicated or time consuming.... a service to the consumer.

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2pm - KEYNOTE ' Sustainable Materials for Luxury Packaging'.
Renowned sustainable materials expert DR. ANdrew H. Dent PhD, Vice President Library & Materials Research, Material ConneXion, returns to Luxe pack by popular demand with an examination of the latest sustainable materials revolutionizing the luxury packaging insdustry.

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4pm -The Fashion Group International presents "Inspiration & Creativity: The Birth Of A Brand"
Overview by Sharon Graubard, VP Creative Director, ESP Trendlab; Moderated by Pascale Richard, VP of External Affairs at Fi:aF; with Nicole Fischelis, VP Fashion Director, Macy's; Catherine Malandrino, Designer; Fabrice Penot, Founder, Le Labo."What is the creative process behind brands? Whether one sets out to create an apparel line, a fragrance or a retail environment where does the inspiration come from? In a crowded marketplace, it is important to stand out from the pack! The more unique, the more compelling the product is the more identifiable the brand becomes. Customers get passionate about the personality of a brand, and great styling and packaging gets customers to choose your brand over the rest. Come hear from three leading experts in the worlds of Fashion, Fragrance and Retail, how they created a visual emotional connection for their customers.
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6pm - CPC Packaging magazine's "Editors' Choice Awards"

Thursday, May 21, 2009

9.30am IWD: The Innovative Merchandising Software For Luxury Brands
Elise Goujon, IWD New York
The DISPLAYER helps a brand to conceive, organize, communicate and manage its merchandising. The first part of the presentation will be a quick overview of the IWD Company, its clients and the added value of its solutions. Then you will be assisting in a LIVE demo of the Displayer Plano (2D) and Displayer Showcase (3D).

11:00 am "Creating Brand Loyalty"
Beauty Packaging Magazine's Board of Advisors presents: with BP Board of Advisors/Speakers include: John Delfausse, Vice President Global Package Development and Chief Environmental Officer, Estée Lauder Corporate Packaging; Scott Widrow, Vice President of Manufacturing and Materials Management, Chanel; Karen Grant, Vice President, NPD Beauty; Maureen Kelly, Creator & CEO, Tarte Cosmetics; Barbara Poder-Stiso, Senior DirectorPackage Development, Del Labs/Coty, Inc.

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2pm - "Iconic Packaging... Defining the Brand"
Internationnaly-recognized designer Marc Rosen and a panel of experts will explore: in a world where branding has become the buzzword for modern marketing, the pivotal omponent of 'the right package' can make or break a brand's identity. In a difficult retail market, today more than ever, the iconic package can stimulate sales and create customer loyalty. Our panel will focus on design, marketing, package development and manufacture of these innovative and iconic components.

With Mark Knitowski, VP Product innovations, Victoria's Secret; Stephanie Longworth, VP Global Marketing, La Mer, Lyle Saunders, VP Creative, Chanel; Theo Spilka, VP New Business Development & Licensing Worldwide, Firmenich.
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4:00pm "What News in Sustainable Packaging from Exhibitors"
Moderated by Jeff Falk, Senior Editor, GCI Magazine with Donald R. Droppo, Jr., Senior Vice President, Marketing & Sales, Curtis Packaging; Mark McLaughlin, President, Direct Source Packaging Co.; Florian Kohler, CEO, Buttenpapierfabrik Gmund GmbH; and Sheherazade Chamlou, V.P. of Marketing & Global Account Executive, SGD N.A.